01
Hydrating Face Wash
Massage a coin-sized amount over damp skin in slow upward circles, then rinse with cool water.
A gentle gel wash that refreshes and hydrates without ever stripping.
The Ritual
Skincare, slowed down. A daily ceremony of face & self-care, guided by Ayurveda and made with Cleanse.
Begin
Self-care as ceremony
A ritual is not a routine. It is a few honest minutes you give back to yourself, to breathe, to touch your skin with intention, and to let nature do the rest.
Every Cleanse formula is crafted to be felt, not rushed. Follow the morning ritual to wake and protect, or the evening ritual to undo the day and restore. Each step layers in the order your skin asks for it.
Awaken
Four unhurried steps to greet the day with skin and hair that feel clean, fresh and cared for.
02
Face Moisturizer
Smooth a pearl over face and neck in light upward strokes.
Weightless moisture for a soft, dewy finish that lasts all day.
03
Hydra Smooth Shampoo
Work into a rich lather at the roots, then rinse through the lengths.
Smooths and softens for shiny, manageable hair.
04
Exfoliation Body Wash
Lather over damp skin in slow circles, then rinse clean.
Buffs away dullness to reveal soft, even-toned skin.
The pause
Breathe. This moment is yours.
Between cleansing and treating, close your eyes for three slow breaths. Self-care begins the moment you decide to be present.
The essentials
Build your ritual
Everything your skin needs, nothing it doesn't. Assemble your own ceremony from the Cleanse collection.
“Nature does not hurry, yet everything is accomplished.”
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